As part of my journey at Eventbrite, I focused on exploring parts of our brand system and elevating internal brand experiences through designing company apparel, branding internal events, and creating mini brand systems for internal teams. Below are a few of my favorite projects.
In 2018 Eventbrite’s social impact team was formed and was in need of a logo and visual system for internal campaigns.
The idea behind the branding was to include moments of hand-drawn elements so that the visual system has a human feel. Because this was an internal-only project I was able to push the core Eventbrite brand and play around with typography and patterns that weren’t present in the core system. I also chose to lean heavily into the Eventbrite vibrant color palette so that the system feels energetic and grabs your attention.
Branded apparel at Eventbrite is beautiful, useful, sustainable, and an extension of the core brand. It’s important for Eventbrite to show up in the world in a consistent way that builds brand equity. Above are some selective pieces I helped pick out and design. I also lead the creating of brand guidelines for anyone at Eventbrite who needed to make branded apparel.
Working at Eventbrite is a multi-year journey where employees become part of something bigger than themselves. The POps (People Operations) visual system brings this to life through the use of connecting lines that vary in style and represent the different paths we are all on.