The California Coastal Commission wanted to raise awareness of (and encourage donations to) the Protect Our Coast And Oceans Fund on the California state tax form in 2014. With our campaign, "Be a Friend to The Coast", we personified the coast, reminding Californians of its positive impact on their lives and offering up an easy way to make a big difference--just by donating on their state tax form.
Our TV spot featured music donated by Tycho and was shared across multiple social media channels. Print ads ran in publications like Sunset Magazine and outdoor ads appeared in and around multiple BART/MUNI stations in downtown San Francisco.
Art Director and Designer: Aiden Forrest
Copywriter: Marissa Langman
Video Editor: Toby Petersen
Photos: Morgan Maassen & Daniel Postaer
Music: Tycho
Agency: gyro